Cheryl Faux

Experience

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Experience

Heat + Deloitte Digital

Social Media Strategist                                                                                                  Jun 2016 - Present

Clients: Hotwire, Signature Kitchen Suite, Twitter, Transamerica
• Content Manager for Heat’s digital presence. Lead a six-person team to concept & produce engaging organic & paid campaigns for the agency.
• Support Strategy team by creating monthly briefs & determining key cultural moments that coincide with our client’s brand.
• Launch & monitor multi-platform paid social activations to provide suggestions on media spend optimizations & future content.
• Utilized Crimson Hexagon to provide insights & thought-starters to educate an on-the-ground team on relevant Twitter conversations to inform their 2016 Rio Olympics content.

Superfly

Social Media Intern                                                                                                        Jan 2016 -  May 2016

Clients: Bonnaroo Music Festival, Redbox, Rita Wilson, Ke$ha
• Social Media Manager for Redbox. Oversaw Pinterest publishing, curated pins & wrote copy for Instagram, Facebook, and Twitter. 
• Monitored the internet for social opportunities & updated the entire team with viral information on clients.

Digital Kitchen

Creative Intern                                                                                                                Sep 2015 - Dec 2015

Clients: Howard Brown, Carnival Corporation & plc
• Worked as a strategist to develop a storyline and experiences for an interactive art installation located inside a new 54 story office tower.
• Developed, pitched, & implemented a new social strategy with the Marketing and PR Director to humanize the DK brand. 

Arnold Worldwide

Brand Planning Intern                                                                                                    Jun 2015 - Aug 2015

Clients: Carnival Cruise Lines, Jack Daniels, CenturyLink
• Supported the Jack Daniel’s Strategy team by developing insights on the whisky consumer & the alcoholic beverage industry.
• Data mined Carnival Cruise Lines social media channels for patterns & trends that drove strategy. 
• Conducted market research (video interviews & focus groups) to create insights presentations that influenced the key insight & strategy for New Business pitches.

Specialties

  • Social Content Strategy
  • Community Management
  • Creative Direction
  • Social Content Creation & Production
  • Motion Graphics
  • Brand Narrative Development
  • Influencer Management

Honors

Most Promising Multicultural Student

The AAF’s MPMS program honors the nation’s top 50 minority college seniors ready to break into the advertising industry.

MAIP

MAIP is a highly competitive internship program sponsored by the 4A's. The application process included multiple short essays, a personal video and an interview with an agency's HR representative. I was selected as one from a pool of 202 qualified applicants and placed at Arnold Worldwide for Brand Planning. 

National Student Advertising Competition

Client: Pizza Hut
Discovered and developed an insight that led to a First Place award winning Pizza Hut campaign. Analyzed over 1,700 millennial research points, while leading focus groups, distributing nationwide surveys, and organizing projective techniques. 

Griffin Farley's Beautiful Minds

Client: Tinder
Picked from hundreds of applicants around the world to be a participant in BBH’s 5 day crash course in Planning and briefing competition.

Education

Columbia College Chicago                                                                                                   Class of 2016
Bachelors of Arts, Advertising                                                                                               GPA: 3.95