strategy expereince
Selected Works. Contact me to learn more about my thinking.
DELIVERY
Man of Delivery
UBER EATS
Helping Uber Eats launch its first national brand campaign during March Madness.
Worked with the C-Suite and New Business Directors to help win Uber Eat's North American business. From pitch to campaign launch, I was the March Madness and target audience expert. Helped creatives teams develop nuanced, foodie culture ads for six local markets across the United States.
FOOD & BEV
Unlabeled
DIET COKE
Helping Diet Coke build
an inclusive initiative that connects with Millennials & Gen-Z.
Strategist on Diet Coke's grassroots, social responsibility initiative, Unlabeled. Working side-by-side Diet Coke's C-Suite, internal teams, and partner agencies to develop meaningful brand acts that encourage communities to embrace their full selves. Helping Diet Coke be smart with their time, energy, and money by leading the ideation, testing, and development stages.
TECH
Mother's Day
PORTAL BY FACEBOOK
Helping Facebook transform Mother's Day into a Super Bowl moment.
Was the lead strategist for the brand positioning and creative testing research. Worked with the C-Suite to create the creative brief, global comms plan, product rollout strategy. With the help of the real-life moms of famous faces like Serena Williams, Neil Patrick Harris, The Rock, Snoop Dogg, and Jonah Hill, we helped Facebook's first hardware product step into pop culture.