strategy expereince

Selected Works. Contact me to learn more about my thinking.

DELIVERY

Man of Delivery 

UBER EATS

Helping Uber Eats launch its first national brand campaign during March Madness. 

 

Worked with the C-Suite and New Business Directors to help win Uber Eat's North American business. From pitch to campaign launch, I was the March Madness and target audience expert. Helped creatives teams develop nuanced, foodie culture ads for six local markets across the United States.

FOOD & BEV

Unlabeled 

DIET COKE

Helping Diet Coke build

an inclusive initiative that connects with Millennials & Gen-Z.

Strategist on Diet Coke's grassroots, social responsibility initiative, Unlabeled. Working side-by-side Diet Coke's C-Suite, internal teams, and partner agencies to develop meaningful brand acts that encourage communities to embrace their full selves. Helping Diet Coke be smart with their time, energy, and money by leading the ideation, testing, and development stages.

TECH

Mother's Day

PORTAL BY FACEBOOK

Helping Facebook transform Mother's Day into a Super Bowl moment.

Was the lead strategist for the  brand positioning and creative testing research. Worked with the C-Suite to create the creative brief, global comms plan, product rollout strategy. With the help of the real-life moms of famous faces like Serena Williams, Neil Patrick Harris, The Rock, Snoop Dogg, and Jonah Hill, we helped Facebook's first hardware product step into pop culture.

Collabs & Partnerships:

The Muppets x Facebook Portal

Cheryl Faux | Brand Strategist + Storyteller| Based in LA